service(s)
[01]
brand
Brand Strategy · Brand Positioning · Brand Concept · Art Direction · Brand Identity · Brand Guidelines · Brand Assets
[01]
brand
Brand Strategy · Brand Positioning · Brand Concept · Art Direction · Brand Identity · Brand Guidelines · Brand Assets
[02]
Digital
Digital Strategy · Concept Design · Content & Structure · User Experience (UX) · User Interface (UI) · Web Design · E-commerce · Design System · Motion Design
[02]
Digital
Digital Strategy · Concept Design · Content & Structure · User Experience (UX) · User Interface (UI) · Web Design · E-commerce · Design System · Motion Design
what i do
A SELECTED APPROACH
I'm Sara Barahona, an Art Director and Brand & Digital designer who doesn't stay in one lane: strategy, concept, brand, digital, all in play.
My goal is simple: creating brands that lead from the heart and connect with people in a meaningful way.
THE ADVANTAGE
EXPERIENCE GUIDES THE WORK
EXECUTION
THE ADVANTAGE
EXECUTION
EXPERIENCE GUIDES THE WORK
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Client collaborations
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Client collaborations
[02]
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Years in practice
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Years in practice
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Delivered works
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Delivered works
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60%
60%
End-to-end delivery
60%
60%
End-to-end delivery
trust
Voices Behind the Work
testimonial
"Sara is described as a highly talented brand designer with excellent design skills and aesthetic taste, having led the creation of world-class brand identities for clients at Wild Digital. She thinks conceptually and translates ideas into strong visual work, and is also a skilled writer, producing brand manifestos, stories, and guidelines. Capable of leading or working independently, she's equally valued as a team member, bringing humor, energy, and warmth that clients and colleagues both respond to. Over time she also grew as a digital designer, contributing to web design and motion work, and helped standardize team processes through templates and coaching other designers. She's also remembered for organizing fun team moments, from a Secret Santa "ugly Christmas T-shirt" event to a team day with painting and a boat ride in Amsterdam."
Alisa Kokorina
Senior Marketing Specialist at Pia Group
I’ve had the pleasure of working closely with Sara for the past four years at Wild Digital, and it has been amazing to see her grow throughout that time. From her role as a Brand & Digital Designer to becoming Art Director, she has always brought an incredible amount of creativity, passion, and dedication to everything she does. We’ve worked together on several projects, including KITRO and Tournify, and I’ve always really valued having Sara involved in the process. Her creative mind, especially when it comes to shaping concepts and thinking strategically, is a true asset. She has a great ability to turn ideas into strong, meaningful work and knows how to bring the best out of the people around her. But what makes Sara even more special is who she is as a person. She is warm, kind, enthusiastic, and genuinely wonderful to work with. Even during challenging projects, she brings positive energy and a level of commitment that you can always count on. She truly cares about the work, the people she works with, and achieving the best possible result. Any team would be lucky to have Sara. She gives 110% to what she does, and I’m genuinely grateful to have had the opportunity to work alongside her for so many years. I wholeheartedly recommend her."
Amrish Jagroe
Digital and Visual Designer at Wild Digital at Wild Digital
testimonial
trust
voices behind the work
contact
say Hola
inquiry
contact
inquiry
say Hola
Every connection begins with a conversation. Share your vision with me, and together we’ll create something that lasts.
