FlowLab
about the project
Tucked into Rotterdam, Flow Lab houses the city's largest showroom dedicated to Scandinavian design, a sprawling 2000m² space featuring 40+ celebrated brands, from HAY and Fritz Hansen to Muuto and &Tradition. It's a destination built for people drawn to clean lines and considered craftsmanship. Our task was to give this exceptional client a digital home worthy of the space itself: a sleek, modern site built in Framer that carries the showroom's presence online.
client
FlowLab
services
Digital Strategy Web Design Web Development
year
2024
Industry
Furniture and E-commerce
strategy
We kicked off with a digital strategy workshop, an SEO audit to identify what was already driving traffic, a customer empathy map, and clear OKRs. Key goals: increase showroom foot traffic, strengthen Flow Lab's position as a leader in Scandinavian design, and promote "The Studio," their interior design service.
Concept
Translating Scandinavian elegance into a digital experience. Large headers, generous whitespace, a palette of soft beige and gray with a subtle pink accent, all designed to echo the spaciousness of the showroom itself. Interactive touches let visitors explore furniture up close (drag to reveal detail, discoverable product labels), with animations that bring each piece gracefully onto the screen.
the result
