Background
I'm Sara, Art Director, Brand & Digital builder, professional connector of ideas. I lead projects from strategy all the way to the final pixel: brand strategy, concept development, creative direction, photoshoot direction, visual identity, UX/UI, motion, and AI to explore and showcase concepts and generate imagery.
I've built brands from nothing but a blank page and a 'we're not sure yet' because that's the part I love most: the messy middle where an idea becomes something real. My work demonstrates that my proficiency across both strategy and execution, because there's no effective solution without rigorous thinking behind it.
approach
I lead with questions, not assumptions. I'm known for connecting ideas fast, asking the questions nobody else does, and standardizing how processes and teams work so ideas ship faster and better. I have a sharp eye for the opportunity hiding in every brief, and I treat problems as the part I actually enjoy solving. Enthusiastic first, decisive always, and never afraid to challenge the room.
TEAM
Design was never a solo sport for me. I mentor designers, lead cross-discipline, and work directly with clients from first conversation to launch. I bring the energy that turns 'impossible brief' into 'let's do this' and I take this role seriously, because: creativity thrives when people are supported. I give people the space to bring their ideas to the table, while keeping the team moving towards a clear creative direction.
BEYOND WORK
Off the clock, I'm drawing, meditating, lifting weights, traveling, or lost in a good book, always chasing a new spark and learning something new.
service(s)
type
brand strategy
brand concept
brand identity
brand guidelines
brand assets
digital strategy
digital concept
digital experience
ux design
ui design
web design
e-commerce
shopify & framer development
focus
strategy
concept
creative direction
art direction
brand
digital
languages, skills &
programs
languages
english
fluent
Spanish
native
focus
strategy
concept
art direction
brand
digital
programs
figma
adobe photoshop
adobe after effects
adobe illustrator
adobe indesign
adobe premier
adobe lightroom
framer
Webflow
shopify