Van Dijken Glas
about the project
Van Dijken Glas, a family-owned company established in 1933 by Jacob van Dijken, has been synonymous with quality and independence for nearly a century. Rooted in a rich heritage of craftsmanship, and working with brands like Volvo, de Bijenkorf, Schiphol, Bvlgari and Hermès, the company has built its reputation on generations of expertise in the glass industry. We collaborated with van Dijken Glas's creative team to craft a brand direction and digital presence that would honor their storied past while strengthening their position as go-to innovators in the global glass market.
client
Van Dijken Glas
services
Brand Strategy Brand Positioning Brand Identity Digital Strategy Web Design Web Development
year
2024
Industry
Manufacturing
strategy
Beyond their heritage and expertise, Van Dijken Glas embodies the hallmarks of Dutch design: innovation, experimentation, and a strong focus on functionality, a position no international competitor holds. Their tone of voice was defined as "Boldly Dutch," grounded in confidence, competence, and forward-thinking.
Concept
The brand concept "Masters in Colored Glass" envisions a future where Van Dijken Glas sets new standards in glass design and functionality, collaborating with artists, architects, and designers on iconic installations that redefine environments and reinforce its role as the global leader in colored glass innovation. The logo draws on the ever-changing nature of glass and the artistry of the Color Lam process: three sleek glass panels caught in motion, their edges shifting as though flowing through space, with layered depth that symbolizes progress and transformation. The brand palette centers on blue, Blue Munsell for trust and clarity, Blue Turquoise for openness and creativity, balanced with neutral tones and a subtle gradient that mimics light passing through glass. Typography-wise, Clash Grotesk, a modern sans serif with subtle openings, mirrors the brand's blend of boldness and restraint, tradition and innovation.
the result
Leading with their high-end projects, the goal was to highlight Van Dijken Glas's unique techniques and skills, letting the product imagery take centre stage. The photography and videography direction aimed to reveal the heart and soul of the craft, centered on their revolutionary Color Lam technology, a marvel of clarity, color, and transparency that sets the gold standard in the glass industry. As homage to techniques the family took years to perfect, Rotterdam-based filmmaker Tim Wes captured the essence of their craftsmanship in a series of Techniques videos, cinematic visual poems echoing the brand's creative ethos. Static images and dynamic footage interplay throughout the site, turning it into a living reflection of the craftsmanship behind Van Dijken Glas. The collaboration elevated Van Dijken Glas's brand identity, rooted in innovation, craftsmanship, and their Color Lam technology, helping the company break into international markets and claim a competitive advantage. The new digital presence brought their legacy and cutting-edge innovation to life, attracting new global opportunities and positioning Van Dijken Glas to dominate the international glass market.
