Evesto
about the project
Longship, a dynamic scale-up in the electric vehicle industry, needed a new brand identity and website for their platform EVesto, positioning it as a leading charge point operating (CPO) platform in the rapidly expanding EV market. With EVs poised for exponential growth and widespread adoption in more countries by 2035, the future of EV charge point operations demands autonomous management and affordability. Longship anticipated this trend by developing EVesto: a low-cost, no-commission, plug & play Software-as-a-Service (SaaS) solution empowering any business to become a successful charging business. Already present on three continents and in over thirty countries, Longship needed to elevate the platform's brand presence to accelerate its scaling efforts.
client
Evesto
services
Brand Strategy Art Direction Brand Identity Web Design Web Development
year
2023
Industry
Technology, AI and SaaS
strategy
Drawing on EVesto's mission to empower charge point operators, the brand concept came down to something simple and powerful: "We empower." This idea guided every aspect of the brand, from the logo design to the color palette and iconography.
Concept
The logo is based on the Celtic Ailm symbol, representing strength and endurance, and reads as a symbol of progress and forward movement. It also resembles a plus sign, symbolizing positivism, power, and, in classical electrodynamics, positive electric charge. The negative charge was conceptualized as the negative space at the center of the plus, aligning the mark with the brand's core idea of empowerment. The color palette is led by a vibrant yellow: bold, focused, and impossible to miss, representing optimism and confidence, qualities that define both EVesto and its clients. Black, white, and gray tones add contrast and balance, keeping the overall look professional. Typography pairs Neue Machina, a geometric typeface with deep ink traps in its heavier weights, inspired by the aesthetics of machines and echoing EVesto's forward-thinking, technological nature, with Poppins for body copy, chosen for its adaptability across a wide range of weights.
the result
The new brand identity and website of EVesto empowers a successful international growth of the company. For imagery, AI-generated visuals were combined with curated photography and a color desaturation treatment, producing a cohesive, cutting-edge visual language that reflects EVesto's innovation, excitement, and relevance in the industry.
